Know which Meta ad to kill, scale or test next.
At your margins — not Meta’s.
Upload your Meta Ads Manager export. Trailmaker judges every ad against your saved break-even and tells you what to kill, scale, or test next.
Profit Leak Report$199one-time
- $ impact per ad, ranked by loss
- Next 3 tests, in order — with today's data and its limits stated
- 3–5 pages, delivered within 3 business days of receiving your complete data
- kill — below break-even
Summer Sale UGC
$1,240 spend
- scale — 2.1× break-even
Founder Story VO
$860 spend
- wait — needs 5 more days
UGC Testimonial B
$210 spend
Recommended move
Kill Summer Sale UGC, move its budget to Founder Story VO. Let UGC Testimonial B run before you call it.
Your ad account isn’t short on ads. It’s short on diagnosis.
AI copy tools give you 100 variations of the same wrong idea. They just write. You’re left holding the bill — testing creative that was dead on the whiteboard.
I was paying an agency for this, every month.
Creative strategy, angle selection, kill-or-scale calls — every month the deliverable was the same: a diagnosis. One I couldn’t do myself, priced like I never would.
So I built the system that does the diagnosis — reading price, and spend from each export to call every ad kill, scale, or needs more signal, the way the retainer used to. I cancelled the agency and have been running my own store’s ads on Trailmaker since.
You won’t find customer logos or testimonials on this page yet. Trailmaker is new, and I’d rather show you nothing than something invented. What I can offer instead: a free plan to run it on your own numbers, and the $199 Profit Leak Report ships within 3 business days of receiving your complete data, with a concrete next action — or it’s free.
— Andreas, founder
- Retainer1×/monthcancelled
- Trailmakerper cyclerunning now
Same deliverable — kill, scale or test-next verdicts on every ad. What changed is how often I get it, and how long it takes.
One loop. Diagnose, prioritize, decide, plan the next test.
Diagnose
every ad
Prioritize
by $ impact
Decide
kill, scale, or wait
Plan
the next test
Price, COGS, shipping — save them once, and every verdict is judged against your own break-even, not a generic target.
- 1
Diagnose every ad
Upload your Meta Ads Manager export. Trailmaker reads spend and purchases against your price, COGS and shipping, and scores every ad kill, scale, or needs more signal.
- 2
Prioritize by dollar impact
The $199 Profit Leak Report ranks the losing ads by how much they're costing you — not by ROAS — so you know which one to touch first.
- 3
Decide what's working
Kill the losers. Scale the winners. Deterministic rules, not AI guessing: under 3,000 impressions = wait. 2–3× AOV with 0 purchases = kill.
- 4
Plan the next test
Every report ends with the next three tests to run, in order — and why exactly those three, not a generic roadmap.
This is what Trailmaker actually tells you.
"Problem Agitate" Angle
Ad Set 4
Spent $94.50 (2.1× AOV)
0 purchases · ROAS 0.0×
2–3× AOV, 0 purchases
Kill this ad set. Reallocate budget.
"Founder POV" Angle
Ad Set 2
Spent $312.00 · 7 purchases
ROAS 3.2×
Target ROAS 2.5×
Increase budget 20%. Monitor daily.
"Curiosity Gap" Hook
Ad Set 7
2,100 impressions
6 days active
min 3,000 impressions
Wait. Minimum 3,000 impressions needed.
No AI guessing. Deterministic rules, exact thresholds, applied to your own export.
50+ strategy frameworks. The playbook a creative strategist works from.
This is the brain behind every recommendation.
- Schwartz Market Sophistication01
- 37 Hook Formulas02
- Evergreen Offer Framework03
- Budget Decision Rules04
- DTC Roadmap05
- Action Calendar06
- Landing Page Diagnosis07
Schwartz Market Sophistication
5 levels. Your market is at a specific level. Your ads should be too.
Trailmaker doesn't hallucinate. It reasons from frameworks.
Starting from zero? The calendar does the strategy. You just execute.
- New Year10w
- Valentine's10w
- Easter10w
- Mother's Day10w
- Summer Sale10w
- Back-to-School10w
- Halloween10w
- Singles Day10w
- Black Week10w
- Nikolaus10w
- Christmas10w
Each event: start audience building 10 weeks out → execute → after-sale analysis.
- 1
Phase 1, under $100K
First sale events. Creative testing foundations.
- 2
Phase 2, $100K–$500K
Scaling mix. Winner iteration. Audience expansion.
- 3
Phase 3, $500K+
In-house team. International.
You don’t need e-commerce experience. You need to know what to do next. We have the calendar.
Import once. Get a verdict. Know the next move.
4
decision stages
Import your Meta Ads data. Trailmaker scores every ad — kill, scale, or needs more signal — ranks the losers by dollar impact, and keeps that context on hand for your next import. Your real data, not generic benchmarks.
Read-only by default: the software changes nothing in your ad account unless you switch on the Media Buyer (Beta) for that account. With it on, it creates campaigns from your videos, pauses the ads it created and changes their budgets only after you approve; campaigns it did not create stay untouched. The Media Buyer is available on Pro and higher plans. Done for you is the one human-run, opt-in exception.
Where are you right now?
Just starting
$0–$10K/mo
You need the calendar, the roadmap, and your first creative strategy.
Start with the battle planScaling spend
$10K–$100K/mo
You need to know what to kill, what to scale, and what to test next.
See the decision engineManaging clients
Freelance media buyer
You need pattern recognition across brands and a report you can hand to each client.
See the Pro planStart free. Pay for a verdict a human stands behind.
Profit Leak Report
$199Within 3 business days of receiving your complete data, or it's free- Brands
- 1
- Cadence
- One-time
- Included
- $ impact, ranked + next 3 tests
Kill/Scale Desk
$599/mo per brandon-time memo or that month is free- Brands
- Up to 5 — billed per brand
- Cadence
- 1 memo/week
- Included
- Human-reviewed memo
Done for you
$2,500/mo per brandper brand, 1 pilot seat- Brands
- Up to 5 — billed per brand
- Cadence
- Weekly
- Included
- Named account actions, logged
Before you ask.
- No. AI copy tools guess. Trailmaker diagnoses first — using a 50-document strategy framework. The scripts are the output of the strategy, not the product.
Still comparing? See Trailmaker next to MagicBrief, Foreplay, Motion, Notion and ChatGPT Projects.
Your market is at a specific sophistication level. Your ads should match it.
Start on the free plan and run a full worked cycle — no card. When you want the dollar-ranked priority order, the $199 Profit Leak Report ships within 3 business days of receiving your complete data, with a concrete next action, or it’s free.