Plans
Start free. Pay for a verdict a human stands behind.
No card for the free plan, no calls anywhere on this page. The $199 Profit Leak Report is credited toward the Kill/Scale Desk or Done for you if you upgrade.
Example — Profit Leak Report, page 1 of 4
- “Summer Sale UGC”kill — $340/mo below break-even
- “Founder Story VO”scale — 2.1× break-even
- “UGC Testimonial B”needs more signal — test 5 more days
This is what the $199 Profit Leak Report looks like on a sample account — before you upload anything.
Software
Free
See every ad scored kill / scale / wait before you pay anything.
- 1 brand · 5 runs/month
- Kill / scale / wait verdict on every ad
- No card required
Human-reviewed
Profit Leak Report
A founder-reviewed priority order: which ad is losing money, by how much, and what to test next.
Ships within 3 business days of receiving your complete data, with a concrete next action — or it's free.
- $ impact per ad, ranked by loss
- Next 3 tests, in order — with today's data and its limits stated
- 3–5 pages, delivered within 3 business days of receiving your complete data
- Credited toward the Kill/Scale Desk or Done for you
Software
Operator
The full decision queue for one brand — every ad's kill, scale or wait call, with a sandbox and cycle-memory.
- 1 brand · 2 seats
- Full decision queue — not the free preview
- Sandbox + cycle-memory across tests
Software
Pro
Up to 5 brands with cross-brand patterns and reports you can forward — for operators running more than one account.
- Up to 5 brands · team seats
- Cross-brand patterns across your portfolio
- Reports built to forward to a client or partner
Human-reviewed
Kill/Scale Desk
We read your account every week and send four human-reviewed memos a month — kill, scale, test, in writing.
Billed per brand — Kill/Scale Desk on 2 brands is 2× this price.
Start the DeskWin-Your-Money-Back: a late memo, or one with no call, makes that month free.
- 4 reviewed memos / month
- Up to 2 written follow-up questions per memo, answered within 1 business day
- Founding rate $499/mo per brand for the first 5 customers, while places last
- Win-Your-Money-Back: a late memo, or one with no concrete call, makes that month free
Human-reviewed
Done for you
We act inside your ad account as a named partner — no passwords, every change logged.
Billed per brand — Done for you on 2 brands is 2× this price.
Apply for the pilot- Partner role in Business Manager — no passwords shared
- Named account actions every week, logged
- Monday update · written scope and liability limits
- From $10K/mo Meta spend · 2-month minimum · 1 pilot seat open
Guarantees, per plan
The $199 Profit Leak Report ships within 3 business days of receiving your complete data, with a concrete next action — late, or without one, and it's free. The Kill/Scale Desk backs its 4 monthly memos the same way: Win-Your-Money-Back if one ships late or without a concrete kill/scale/test call. No call required to claim either — reply to the delivery email.
Win-Your-Money-Back
Every Kill/Scale Desk memo ships within its cycle and ends with a concrete kill, scale or test call. If one doesn't — late, or no call — that month is free. No performance target, no ad-spend condition: this is about what we deliver, not what your ads do next.
Technical specifications
REF: PLAN_LIMITS| Capability | SoftwareFree | Human-reviewedProfit Leak Report | SoftwareOperator | SoftwarePro | Human-reviewedKill/Scale Desk | Human-reviewedDone for you |
|---|---|---|---|---|---|---|
| Runs / mo | 5/mo | One-time | Unlimited | Unlimited | — | — |
| Brands | 1 | 1 | 1 | 5 | Any — billed per brand | Any — billed per brand |
| Verdict depth | Kill/scale/wait preview | $ impact + ranked priority + next 3 tests | Full decision queue | Full decision queue | 4 written memos / mo | Weekly account actions |
| Human-reviewed | — | ✓ | — | — | Yes — founder, 4×/mo | Yes — founder, weekly |
| Meta account access | Read-only export upload | Read-only export upload | Read-only export upload | Read-only export upload | Read-only export upload | Partner role — named actions, logged |
| Guarantee | — | On time, with a next action — or refunded | — | — | Win-Your-Money-Back — see below | Written scope + logged actions |
| Support | help@ | help@ | help@ | Priority support | Founder, 4×/mo by memo | Founder, weekly |
1 Run = one CSV import, scored kill / scale / needs-more-signal on every ad. The Profit Leak Report, Desk memos and Done-for-you weeks are delivered by a human, not run-metered.
Questions
What does Trailmaker actually read?
Your Meta Ads Manager export. Every ad gets a verdict — kill, scale, or needs more signal — so you know what to act on next, not just how it's trending.
How is this different from Meta's own reporting?
Meta reports ROAS. Trailmaker turns that into a decision: which ad to act on first, in what order, and what to test next. It never touches your ad account unless you hire the Done-for-you desk.
Can I use it with my team?
Yes. Operator and Pro support multiple seats with role-based access (Owner, Admin, Member). Everyone sees the same decision queue.
What if I just want to try it?
Start on the free plan — upload one CSV export and see real kill/scale/wait verdicts within minutes, no card required. When you want the dollar-ranked priority order, the $199 Profit Leak Report ships within 3 business days of receiving your complete data or it's free.
Does the $199 report count toward anything?
Yes — if you upgrade to the Kill/Scale Desk or Done for you, the $199 is credited against your first invoice.
Is there an annual discount?
Yes on Operator — $79/mo instead of $99 (about 20% off) billed yearly. The other plans don't have an annual option yet.
Comparing us to something specific?
We keep an honest comparison for each tool people weigh us against — including the situations where the other one is the better buy.
Read the comparisons