Docs

Importing your ads

• What is Scribe?How to export from Meta Ads Manager and which columns Trailmaker reads.
• The Trailmaker DTC presetThe column set to save once in Ads Manager, so every export carries what a verdict needs.

Field guides

• The 5 patterns that give away generic-AI adsFive recognizable tells in AI-written ad copy, the mechanism behind each, and the direct-response move that replaces it. Applies with or without the product.
• The ad diagnosis grid: angle, hook, formatThe full three-axis taxonomy used to classify an existing Meta ad — 4 angle types, 10 hook archetypes, 14 production formats — plus the rule that makes the classifier answer "unknown" instead of guessing, and a five-step procedure for running the grid by hand.

Compare

• Trailmaker and other ad toolsSide-by-side pages, sourced and dated.

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