Plans

Pricing that costs less than one wasted test.

Trailmaker is in invite-only early access — join the waitlist and lock your spot. Cycle-1 money-back on paid plans if it does not make Trailmaker clearer than your previous workflow.

Free

Explore the full workspace and see real structured outputs on a sample brand before you pay anything.

$0

Free forever

Join the waitlist
  • 1 brand · 1 seat
  • See all 8 components worked on a real example
  • Invite-only during early access

Starter

Brand memory + decision engine for your first learning loop. 6-month cycle-memory.

$129/month

$1,548 / year

Join the waitlist
  • 1 brand · 80 runs/month · 1 seat
  • All 8 core components LIVE · 6-month cycle-memory
  • Founder cohort slot if under 100
  • Page Intelligence: 1 page analysis/mo (full analysis on Enterprise)
Most popular

Pro

12-month cycle-memory + early access to BUILDING features for operators going deep.

$249/month

$2,988 / year

Join the waitlist
  • 1 brand · ∞ runs · 3 seats
  • 12-month cycle-memory (a full year of learnings)
  • Early access to BUILDING features
  • 10 Brand Discovery scans / mo
  • Page Intelligence: 3 page analyses/mo (full analysis on Enterprise)
  • Everything in Starter

Enterprise

Cross-brand pattern aggregator + team for multi-brand operators. Self-serve or talk to us.

from$579/month

from $6,948 / year

Join the waitlist
  • Up to 5 brands · ∞ runs · 5 seats
  • Unlimited cycle-memory (learnings never expire)
  • Cross-brand pattern aggregator
  • 50 Brand Discovery scans / mo
  • Page Intelligence — page-grounded conversion recommendations on your advertised pages
  • Team management & roles
  • Everything in Pro

Agency

White-label & reseller program for agencies running Trailmaker for their clients. Unlimited brands, custom terms.

Custom pricing

Get in touch
  • Unlimited brands · ∞ runs · unlimited seats
  • White-label & client workspaces
  • Page Intelligence — page-grounded conversion recommendations on your advertised pages
  • Reseller / partner program
  • Cross-brand strategy across the portfolio
  • Everything in Enterprise
Founder cohort

100 of 100 slots open

Closes at 100 sign-ups or September 30, 2026, whichever comes first.

Cohort members keep $149/$129 lifetime — even when standard pricing rises after slot #100.

Plus: 4 bonuses included.

Atlas Vertical-Pack Library

Included — Founder-Cohort vertical-knowledge packs across beauty, supplements, home, apparel, fashion. Cycle 1 starts vertical-aware, not generic DTC.

Cycle-1 Done-Right Walkthrough

Done-for-you onboarding walkthrough — async, screen-only.

30-Day Iteration Roadmap

Step-by-step 30-day iteration playbook for cycles 1+2+3.

Founder-Cohort Lifetime-Lock

First 100 sign-ups keep $149/$129 for the lifetime of the account — even when standard pricing rises.

All 4 bonuses included with every plan — no add-on, no upsell.

Technical specifications

REF: PLAN_LIMITS
CapabilityFreeStarterProEnterpriseAgency
Brands1115Unlimited
Team members1135Unlimited
Pipeline runs / mo80UnlimitedUnlimitedUnlimited
Cycle-memory retention6mo12moUnlimitedUnlimited
Brand Discovery scans / mo6/mo10/mo50/moUnlimited
Page Intelligence1/mo3/moFullFull
Early access to BUILDING features
CollaborationTeam workspace + cross-brand strategyTeam workspace + cross-brand strategy
Supporthelp@help@Priority supportPriority (24h)Priority (24h)

1 Run = one full strategy pass: 1 strategy + 1 hook set + 1 decision call.

Questions

What does the pipeline actually produce?

Each run generates a structured strategy output: market sophistication level, 3–5 prioritized messaging angles, 2–4 production-ready ad scripts, a performance diagnosis with testing priorities, and a phased testing roadmap. All results are stored in your workspace.

How is this different from ChatGPT?

Trailmaker is built on a proven DTC creative strategy methodology. Every output is structured, typed, and prioritized. You get specific angles with confidence scores, scripts with hooks and CTAs, and test plans with success signals — not open-ended text generation.

Can I use it with my team?

Yes. Each workspace supports multiple team members with role-based access (Owner, Admin, Member). Everyone sees the same strategy context.

What if I just want to try it?

We're currently in invite-only early access: join the waitlist and you'll get an invite when your cohort opens — we onboard small weekly cohorts so every account gets white-glove onboarding. Once you're in, you can create a brand, set up a campaign, and see real structured outputs within minutes.

Is there an annual discount?

Yes — annual billing saves you roughly 2 months (about 17%). The annual option is available on all paid plans at checkout.

Comparing us to something specific?

We keep an honest comparison for each tool people weigh us against — including the situations where the other one is the better buy.

Read the comparisons

Generic AI forgets. Notion rots. Trailmaker learns.